Automotive manufacturing is increasingly penetrating the realm of esports. After Mercedes-Benz with SK Gaming, and Audi with Astralis.
Now a Japanese company, Honda will anchor in the realm of esports together with Team Liquid.
This collaboration between the two giants from different backgrounds will get the Honda name on the official Team Liquid jersey as soon as possible.
On the other hand, Honda will deliver Honda Civic exclusive to Liquid, which unfortunately did not say how much the quantity of the car was given.
What is obtained from Honda from this collaboration other than branding is content collaboration series which is focused on the division LoL, Fortnite, and Dota 2 from Team Liquid.
This aims to increase Honda’s exposure in the realm of esports, of course.
The content collaboration will precisely produce 6 videos entitled “Level Up”.
Content containing a different side of the personal lives of Team Liquid professional athletes, down to coach and management from Team Liquid.
The co-CEO of Team Liquid also gave his statement regarding his latest collaboration with one of the world’s automotive giants.
“My first car was a green Honda Accord. I associate safety, realibility, and style with the Honda brand to date.
I’m also excited to share those memories with an official partnership with Team Liquid.
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We will work closely with Honda in terms of content, activation, and others.
We are honored to collaborate with prestigious international brands that believe in things like we do in this esports ecosystem, “he continued in Liquid’s official statement.
Phil Hruska as Media Strategy Manager for Honda America expressed his desire for Honda to be the best choice for millennials.
“Expanding our footprint in the gaming community is only the beginning of our partnership with Team Liquid and Twitch as we engage with players gamers to increase the interest of millennials in the Honda brand.
The Honda Civic is very important to Honda, getting more first-car buyers than any other car brand… ”continued Phil Hruska.
This collaboration between an esports organization and a well-known automotive company is not the first time this has happened.
Dozens of automotive brands have entered esports, including BMW, Audi, Mercedes-Benz, and even Alfa Romeo.
With the trend of esports getting closer to automotive manufacturing, will there be an Indonesian esports team collaborating with Indonesian automotive companies? Let’s just wait.
Editor: Yubian A. Huda
